Privacy Policy

De Rhu Beach Resort - Privacy Policy

The Policy

De Rhu Beach Resort is dedicated to protecting your privacy and safeguarding your personally identifiable information. Our mission is to consistently exceed our guests’ expectations in terms of the products and services we provide to our business and leisure travelers. We strive to create an experience that is responsive to our guests’ needs by using the information you entrust us with responsibly. De Rhu Beach Resort is committed to respecting your privacy and adhering to the principles of applicable data protection and privacy laws throughout the world.

We have provided this Privacy Statement as an explanation of the information we collect, how we use it, and how the use of this information can benefit your experience on our web sites and during your relationship with us. We wish to help you make informed decisions, so please take a moment to read the sections below.

De Rhu  collects information about our guests and visitors to our web site so that we can provide an experience that is responsive to our guests’ and visitors’ needs. Information may be collected as part of: (i) fulfilling reservation or information requests, (ii) purchasing products, (iii) registering for program membership, (iv) submitting a job application, or (v) responding to communications from us (e.g., surveys, promotional offers, or reservation confirmations). We endeavor to collect information only with your knowledge and with your permission if necessary. The types of personally identifiable information that we collect may include your name, home, work and e-mail addresses, telephone and fax numbers, credit card information, date of birth, gender, and lifestyle information such as room preferences, leisure activities, names and ages of children, and other information necessary to fulfill special requests (e.g., health conditions that require special room accommodations).

De Rhu  may also collect non-personally identifiable information about you, such as your use of our web sites, communication preferences, travel habits, aggregated data relative to your stays, and responses to promotional offers and surveys.


Collection & Use
De Rhu Beach Resort is fully committed to providing you with information about the collection and use of personally identifiable information (PII) furnished by, or collected from, visitors while using our web sites, products and services. It is our practice not to ask you for information unless we need it or intend to use it. Some of the primary purposes for collecting your PII are as follows:

Providing services such as processing a transaction (e.g., making a reservation, fulfilling a request for information, or completing a product order) marketing and communications with you in relation to the products and services offered by De Rhu Beach Resort, our strategic marketing partners, and other trusted third parties performing market research via surveys to better serve your needs, improve the effectiveness of our web sites, your hotel experience, our various types of communications, advertising campaigns, and/or promotional activities.

You will always be offered the choice not to submit your PII or to decide what communications you want to receive from us. However, doing so may cause certain transactions to become affected. For example, not providing a name will prevent the processing of reservations.

Processing and Disclosure
In most cases, the information you provide is added to a local or global database. In the course of processing your information, it may be necessary to transfer your PII to De Rhu Beach Resort affiliates and/or third party service providers located in Malaysia and throughout the world for the purposes outlined within this Privacy Statement. As a general practice,  De Rhu Beach Resortdoes not sell, rent, or give physical possession of your PII to unaffiliated third parties. Situations in which De Rhu Beach Resort may disclose your information to others include: when we have received your consent to do so in situations where sharing or disclosing your information is required in order to offer you products or services you desire (e.g., a vacation package) when companies or services providers that perform business activities on behalf of De Rhu Beach Resort require such information (e.g., credit card processing, customer support services, market research administration or database management services) to comply with legal or regulatory requirements or obligations in accordance with applicable law or court order in case of emergency such as to safeguard the life, health, or property of an individual.

If information is shared as mentioned above, we seek to limit the scope of information that is furnished to the amount necessary for the performance of the specific function. Unless otherwise precluded by legal process, we require third parties to protect your PII and abide by applicable privacy laws and regulations.


As part of our commitment to keep you informed, we may mail, e-mail, telephone, or contact you by other means to notify you of new De Rhu products and services, or upcoming special offers, events, enhancements, or other relevant information that may be of interest to you. You may also receive mailings or other communications from carefully selected third parties. We always offer you the option to decline any or all of these communications by following the directions included in our e-mails or other communications, or by contacting us directly.

We would like to keep all of our guests and visitors informed and equally able to take advantage of the benefits offered by De Rhu Beach Resort and its strategic marketing partners. However, if you reside outside of Malaysia, certain data privacy regulations may require us to obtain your permission before we send you information that you have not requested from us.

In some cases your permission will be implied from the nature of the service requested or transaction undertaken. For example, De Rhu  may collect and use personally identifiable information that you volunteer, or behavioral data or information collected in the aggregate. In addition, your permission will be deemed given for communications from us that are necessary to fulfill transactions and services that you request.

In certain circumstances, we will seek your express permission when we collect information that is regarded under certain data privacy regulations to be sensitive in nature (e.g., information revealing racial or ethnic origin, political opinions, or health conditions).


De Rhu recognizes the importance of information security, and is constantly reviewing and enhancing our technical, physical, and logical security rules and procedures. The De Rhu Beach Resort website and servers have security measures in place to help protect your personally identifiable information against loss, misuse, and alteration while under our control.

Although “guaranteed security” does not exist either on or off the Internet, we safeguard your information using both procedural and technical safeguards, including password controls, “firewalls” and the use of up to 128-bit encryption based on a Class 3 Digital Certificate. This allows for the use of Secure Sockets Layer (SSL), an encryption method used to help protect your data from interception and hacking while in transit.


De Rhu Beach Resort may use cookies, invisible pixels, and web beacons to obtain information about you while visiting our web sites. A cookie is a very small text file that is sent to your browser from a web server and stored on your computer’s hard drive. It assigns the computer with a unique identifier, which in turn, becomes your identification card whenever you return to the De Rhu Beach Resort web site.

Cookies are designed to save you time because they help us to provide you with a customized experience without you having to remind us of your preferences each time you return to our web pages. Trump International cookies are not designed to damage your files, nor can they read information from other files on your computer hard drive.

Cookies can also help us provide you with a personalized on-line experience in the following ways:

They remember your user name and password for future visits so log-in is easier and faster they ensure you are provided with the appropriate frames and content they ensure you obtain all requested information they help us deliver communications that are relevant and responsive to your interests and location

Trump International cookies are limited to our web site only, and are not designed to follow you when traveling on the Internet after leaving the De Rhu Beach Resort web site. We track the usage of our web site in order to better meet your needs and to help make it easier for you to find information in the future.

If you would prefer not to have the benefits of cookies, your Internet browser can be adjusted to treat cookies in different ways. Depending upon the type of browser you are using, you may be able to configure your browser so that: (i) you are prompted to accept or reject cookies on an individual basis or (ii) you may be able to prevent your browser from accepting any cookies at all. You should refer to the supplier or manufacturer of your web browser for specific details about cookie security. However, you should also understand that rejecting cookies might affect your ability to perform certain transactions on our web sites and our ability to recognize your browser from one visit to the next.

De Rhu Beach Resort also uses invisible pixels, sometimes called web beacons, to count how many people visit certain web pages. Information collected from invisible pixels is used and reported in the aggregate and does not contain personally identifiable information. De Rhu may use this information to improve marketing programs and content.


In order to anticipate your needs, De Rhu Beach Resort provides links to other web sites for your convenience and information. De Rhu Beach Resort is not responsible or liable for any content presented by or contained on any independent web site, including, but not limited to, any advertising claims or marketing practices. Please note that while De Rhu Beach Resort will protect your information on the De Rhu owned and operated web site, we cannot control and will not be responsible for the privacy policies of third party web sites. Third party web sites that are accessed through links on our web sites have separate privacy and data collection practices, and security measures. We have no responsibility or liability for the practices, policies and security measures implemented by third parties on their web sites. We encourage you to contact them to ask questions about their privacy practices, policies and security measures before disclosing any personally identifiable information. We recommend that you review the privacy statements and policies of linked web sites to understand how those web sites collect, use and store information.

As for Currency Converter, the given conversion rates are updated every five minutes in a day.


De Rhu Beach Resort does not seek to obtain nor does it wish to receive personally identifiable information directly from minors; however, we cannot always determine the age of persons who access and use our web site. If a minor (as defined by applicable law) provides us with his/her data without parental or guardian consent, we encourage the parent or guardian to contact us to have this information removed and to unsubscribe the minor from future marketing communications.


If you would like to update your information, modify your communication preferences, or if you do not want to receive marketing communications from  De Rhu Beach Resort in the future, you can contact us:

by e-Mail:
by telephone: +609 5579 000
by fax: +609 5579 002
by writing to us at:
LKPP De Rhu Beach Resort
152, Sungai Karang, Beserah,
26100 Kuantan,
Pahang Darul Makmur, Malaysia.


De Rhu Beach Resort may amend this Privacy Statement from time to time in order to meet changes in the regulatory environment, business needs, or to satisfy the needs of our guests, properties, strategic marketing partners, and service providers. Updated versions will be posted to our web site and date stamped so that you are always aware of when the Privacy Statement was last updated.

Last updated: 22 November 2014 10:05


  • Nice hotel on the beachfront, ample gardens and huge swimming pools, (one under maintenance during our stay, July 2016). Staff very friendly and welcoming. The hotel is set back from the main road and needs good signage to attract customers. It seems that some of the rooms (sea view) have been refurbished and are very large and comfortable, whilst others (mainland view) could do with an update as they are rather drab. Breakfast buffet was good but catered mainly for local tastes, however there was still ample for other tastes to get you off to a good start to the day. Tea, coffee, water, kettle, iron, tv, newspapers are available in each room as well as a good WiFi connection. Gardens are lovely but could do with a little TLC, loved the rabbit run and the pigeon loft which are situated behind the play park. All in all a great, reasonably priced place to stay whilst visiting Kuantan.

    Susan Jason , USA, 2014

  • We held a big family and friends birthday party in the De Rhu Oriental Restaurant as a surprise for our mother's birthday. Both in the planning and on the day the restaurant manager and all his staff were tremendously helpful and welcoming. The food was just perfect for the occasion and we can recommend it without reservation. A perfect delight!.   We will sure return for another occasion.

    Muhammad Hafizi & Sharifah Amirah, Kuantan, 22 Jan 2015

  • One of the greatest experiences of our lives! Expectations were exceeded beyond our wildest. The staff is wonderful, attentive, looking to meet our every need. The food is spectacular. The scenery is breathtaking. Balok beach is beautiful. We will return!!

    George & Virginia, Toronto - Canada, January 2015

  • Thank you, for such a wonderful stay at your beautiful hotel. Your food was delicious and the staff terrific - like family. Thank you, again for making our second honeymoon so memorable (33 years married). With all our best wishes for your increasing success and prosperity.

    Lee Mun Keong, Penang, December 2014